NEWS
The music industry lags behind when it comes to addressing sustainability and contributing to the change required to curb the climate crisis and the pressure on social sustainability. Now is the time for collective action, which is why a number of enterprises and organisations are launching the ‘Partnership for Sustainable Development in Music’ as well as introducing the ‘Code of Conduct for Equal Access in Music’.
It is time to create the solutions that one single entity cannot do on its own. This is the idea behind the Partnership for Sustainable Development in Music, established by a group of enterprises and organisations in the Danish music industry. The partnership members want to inspire each other and work together to develop and catalyse solutions to the sector-wide challenges that impede a socially, economically and environmentally sustainable music industry.
‘Our ambition is to make a positive mark on the society and the industry we are part of. This is not something we can fix overnight or as single entities. We’re in for a long haul. So we’re incredibly proud that we are now launching the Partnership for Sustainable Development in Music – because cooperation is crucial if we are to address the challenges our industry is facing in fostering a more sustainable music scene,’ states Gorm Arildsen, Koda’s CEO and a representative of the partnership’s steering committee.
Every link in the value chain in music needs to do its part
Cooperation is the principle behind the newly established partnership. Solving the industry’s sustainability challenges means all music industry stakeholders must pull together to make the necessary structural changes.
‘It’s not enough that a handful of stakeholders work with these challenges. We need the entire value chain in music to get to work if we are to change the current track and achieve equal access for everyone, improve mental health and well-being as well as drive the green transition across the industry. The music industry must be jointly committed to future development and value creation, which is why one of the partnership’s aims is to urge as many as possible to join our work,’ says Henrik Sveidahl, Principal of the Rhythmic Music Conservatory and a representative of the partnership’s steering committee.
New Code of Conduct will support change
The first initiative of the partnership is the Code of Conduct for Equal Access in Music. All organisations and enterprises in the Danish music industry, whatever their size, can sign up to the Code. Those who sign up will demonstrate that they want to create change and commit their organisation or enterprise to integrating its six principles. They also commit themselves to measuring and reporting their progress and results.
‘Both Danish and international research confirm that the music scene faces clear obstacles in ensuring that all talents can realise their full professional and artistic potential. And recent reports have also shown us the areas we need to focus on. The Code of Conduct is a call to action, suggesting ways to get started,’ says Sara Indrio, President of the Danish Artists’ Union and a representative of the partnership’s steering committee.
Members of the partnership
Koda, the Danish Artists’ Union, the Rhythmic Music Conservatory, VEGA, Live Nation, Gramex, the Danish Music Industry Network, Jazz Denmark, Promus – the music community of Aarhus, the Association of Danish Agents for Artists and Bands, IFPI Denmark and Grønnere Musik.
The partnership is open to all organisations and enterprises in the Danish music industry. Find out how your organisation can join here: https://partnershipforsustainablemusic.com/join-us/
The Code of Conduct for Equal Access in Music
We need every link in the value chain in music to do its part if we are to change the current track. We are therefore inviting all enterprises and organisations from the Danish music industry, whatever their size, to sign up to and demonstrate their support for the Code of Conduct for Equal Access in Music.
Read more about the Code and sign up your organisation or enterprise here.
