What we do
The Sustainable Development Goals 2030 (SDGs) set a global framework for sustainable development, covering the social, economic, and environmental dimensions of sustainability.
These goals also apply to the music industry. Achieving the goals requires action from all actors and sectors. It demands both innovation and collaboration.
This is what the partnership provides a platform for.
- We enable more people to take responsibility for the industry's challenges and commit to a long-term perspective.
- We ensure that actors across the music industry's sectors and professions can meet to identify and develop knowledge-based and sustainable solutions to specific challenges in the music industry.
- We collaborate on what is broadly relevant in the music industry, and we believe in the power of community.
- We each commit to action.
Sustainable development of the music industry
Equal access to the music scene
We want everyone to have equal access to achieving their full professional potential in the music industry – in creative, performing, and leadership roles, both on and off stage.
As an industry, we have an obligation to ensure equal opportunities and a responsibility to prevent discrimination.
But we also have an opportunity to create greater value. Greater diversity in the talent pool promotes a more diverse music culture with a wide range of genres, expertise, culture, and aesthetics. It also supports the conditions for an innovative and competitive industry.
Mental health and well-being in music
We want a healthy industry where everyone can thrive and feel included.
New research indicates that many musicians have poor mental health and are more susceptible to low levels of wellbeing, loneliness, anxiety, and depression than the general population. Especially young and new entrants to the industry, as well as women, are vulnerable. This was highlighted in research from Westminster University in 2024, conducted in collaboration with the partnership and funded by Velliv Foreningen.
The research shows that factors contributing to poor mental health and lack of wellbeing include precarious working conditions, high competition, uncertainty and work pressure, abusive behavior, and industry fragmentation, making it difficult to know where to turn for help.
These are issues that professional actors in the music industry must engage with and work to change.
A greener music scene
We want a greener music industry where all actors in the music sector contribute to the green transition.
All parts of society must transition and decarbonize, and the music industry must work to ensure that music experiences, which are increasingly replacing more material consumption, have as little impact on our nature and climate as possible.
The music industry is a window to broader society, and therefore, as actors in the music industry, we have a responsibility to use our platforms to demonstrate what positive and sustainable development can look like.
